Data Handling Principles
1. Any data is processed legally, fairly and transparently.
2. Data is collected and used solely for the purpose for which it is requested.
3. Data is collected in the minimum amount necessary for processing purposes.
4. Data storage is carried out no longer than is necessary for processing purposes.
5. All data is protected against unauthorized or illegal access.
6. At the request of the user, the data may be corrected or deleted.
To comply with these principles, we use our own software solutions, use a secure connection with forced encryption, and only work with reliable partners - industry leaders.
Types of Data Used
All data used in the work of this site is conditionally divided into how many categories: basic (session), functional, analytical, advertising.
Basic and functional data is processed exclusively by the software on this site.
Analytical and advertising are processed by Google Analytics, Yandex.Metrica, Google AdSense and third-party providers.
Master data (session)
This type of data is intended to ensure the correct operation of site services (navigation, computing).Each time you visit the site, they are re-created and deleted automatically when you close the browser.
When working, our site directly uses the data that you specify in the forms only to perform the necessary calculations.Some of this data is temporarily stored in functional cookies to make it easy to reuse.Cookies are stored exclusively on your device and can be deleted using standard browser tools.Note that these data (about height, weight) are impersonal and, as a rule, cannot be classified as personal.
To audit the site, we use third-party analytics collection systems: Google Analytics and Yandex.Metrica.They are used on the vast majority of sites, becauseare leaders in their industry.
These systems collect anonymous statistics on page visits, referrers, technologies used (browser, OS).This data is very important for monitoring the performance of site services, as well as identifying the interests of visitors in order to choose the optimal direction of development.
This site exists and develops exclusively at the expense of advertising, therefore all information and services are provided to users free of charge.This site uses the Google AdSense advertising service.
There are two basic approaches to advertising: interest-based (personalized) and contextual (non-personalized).
Interest-based advertising (personalized) is characterized by the fact that for each visitor individual advertising is selected based on his personal interests.This type of advertising is most effective, therefore it is beneficial both to the site and visitors, because they are only offered what they are really interested in.The cornerstone of this approach is the need to collect data on the interests of visitors, which are formed on the basis of information about the pages visited (more). According to the GDPR regulation, for visitors from the countries of the European Economic Area (EEA) weWe request permission to collect and process the data necessary for the selection of personalized advertising.
Contextual advertising is characterized by the fact that all visitors to the site are offered approximately the same advertising, which if possible corresponds to the subject matter of the site’s pages.This approach is not beneficial for sites, since it significantly reduces the effectiveness of advertising.Users with this approach can also be discouraged, as they begin to show the “cheapest” advertising, which often contradicts their interests, social status, values and needs.For example, an advertisement for dating sites is shown to a family person, an advertisement for “female” goods is shown to a man, and vice versa.This approach is used on television: everyone watches the same advertisement repeatedly, regardless of interests and needs.
Depending on your personal preferences, you can choose any of these approaches.For our part, we ask you not to refuse to use personalized advertising without any reason, becausein the long run, this leads to the degradation of free sites and their extinction, or their conversion to access by paid subscription.The last option started in Europe in 2017: visitors have to pay extra for access to some sites if they refuse personalized advertising.Everything goes to the fact that in the foreseeable future the number of free sites will be significantly reduced.
If in some cases you need protection from collecting data about visits, we recommend that you simply activate the “private window” (private viewing) mode in your browser.This is the most effective way that works regardless of whether the sites you visit are subject to the GDPR personal data protection regulation.
Therefore, for new visitors from the countries of the European Economic Area (EEA), we request permission to collect and process the data necessary for the selection of personalized advertising.
Permission Status: No data
You can at any time change your choice regarding the data for personalizing advertising. Whenever possible, we ask you not to turn off the display of personalized advertising, since for us this results in a significant loss of funds allocated to maintain and develop the site, and for you, the appearance on the pages of the site of unexpected “cheap” advertising, which may contradict your interests, needs and values (why).
You can find out exactly how Google processes your data on this page .A complete list of advertising technology providers who can use the personal data of end users to display personalized advertising and collect statistics about its effectiveness can be found at the following link.
The main points that we are also obliged to inform you:
- Cookies for advertising preferences allow Google and its partners to display ads based on visits to this and / or other sites.
- Users can centrally choose the mode of using cookies to allow or prohibit the display of personalized advertising, as well as change advertising preferences on this site.
If necessary, you can contact the site administration at the email address: firstname.lastname@example.org